And based on what we see today, NASCAR seems to be on an upward trajectory and shows no signs of slowing down. NASCAR coming to terms with new reality - Washington Times Most Super Bowl wins by NFL team 1967-2023, Average ticket price in the NFL by team 2021, FIFA World Ranking: top male soccer teams 2022, Athletic footwear global market share by company 2015, Health & Fitness Clubs - Statistics & Facts, Sporting goods industry in the U.S. - statistics & facts, Profit from additional features with an Employee Account. The Coca-Cola 600 is a test of man versus machine and that is one I would not see changing anytime soon. Reflecting on seven years back, it's clear that NASCAR Cup Series is slowly losing viewership in its circle but gaining more popularity than other sports. (Photo by Chris Graythen/Getty Images), Head Updates Key Gravity And Radical Rackets, Shoes In Early 2023, Daescu Dominates In Doubles At The Association Of Pickleball Professionals Sacramento Open, Mike Tyson Wants WWE Match With Logan Paul, Talks UFC-WWE And Launch Of Tyson Pro, Several Lengthy Playoff Runs Raised The Bar Very High For Tampa Bay Lightning, Chicago White Sox Are Plunging Toward Their Worst-Case Scenario, Ten Teams That Should Consider Signing Former World Series MVP Madison Bumgarner, With Induction Weekend Coming, Baseball Hall Of Fames Official Tour Operator Opens Doors For Travelers, Here Are The Sixers Options At Center Against The Celtics Until Joel Embiid Returns, Fans might be tired of the novelty of the playoffs., selling a sport that is losing popularity and has three months of overlap with football. When the TV ratings came in, NASCAR looked to have lapped the field. So there is a direct correlation between our viewership trends and the advertising revenue that is attributed to our property. I think that you will see us take a hard look at race lengths over the course of the next two or three years. (June 16, 2022). I think that the relationship between our network partners and NASCAR has changed for the better. How NASCAR is presented on television by its partners is a hot-button topic, including among some of the industry. The Wednesday night race at Martinsville Speedway in June averaged 1.71 million viewers, and one at Charlotte Motor. Plus, the hype leading from the Clash helped the start of the year. The 2023 NASCAR season is underway and it is bound to be very exciting in the second year of the NextGen car. Which is any sports property, essentially professional sports league, that is about a million viewers or higher on a per event basis or the most stable property in terms of viewership over the course of the last two years, it's possible that we'll be able to be the most stable tier one sports property in terms of sports viewership over the course of those three years, (though) the NFL is off to a very good start. This year's race at . Whats written in a contract isnt necessarily how the deal plays out over the course of those eight to 10 years. this years Daytona 500 will get a 8.3 or 8.4 overnight rating, guess it sir, Your email address will not be published. Accessed May 01, 2023. https://www.statista.com/statistics/812557/average-us-tv-audience-nascar-cup-series/. It could be just Mike Joy and Jeff Gordon up in the booth, which would sound like a library compared to NBC.). The only potential exception to that at the end of their season will be the NFL. Hopefully, this represents the start of a turnaround for NASCAR after a rough start. What is the sweet spot for how long a race should be from a television perspective? (Photo by Robert Laberge/Getty Images), But it's an uphill fight for us and a lot of other sports properties. This is a BETA experience. They are now just one part of a bigger picture: one pixel of a screenshot. Home Motorsports NASCAR NASCAR scores increase at Talladega, LONG POND, PA - JULY 28: A general view of the NASCAR logo on the wall during the Monster Energy NASCAR Cup Series Gander Outdoors 400 on July 28, 2019 at Pocono Raceway in Long Pond, Pa. (Photo by Rich Graessle/Icon Sportswire). Compared to 2019s finale from Homestead, ratings were down 13 percent (from a 2.2 rating) and viewership down 14 percent (from 3.74 million). Brad Paisley joined the NBC Sports crew during NASCARs visit to Nashville Superspeedway. Sports on U.S. TV - Statistics & Facts | Statista Overall, NASCAR brought in 114.231 million average viewers throughout the entire 2022 season which marks its best since the 2018 season (120.454 million average viewers). I can save this sport . Sundays NASCAR Cup Series race from Talladega averaged a 2.6 rating and 4.55 million viewers on FOX, flat in ratings and up 5% in viewership from last year (2.6, 4.34M). NASCAR is no exception. Flat is better than down, but. Fans might be tired of the novelty of the playoffs. They hate all of the commercials. Herbst, and NASCAR, are well aware that fans, and some media, still look to the ratings. NASCAR Xfinity results: Ryan Truex wins at Dover - Yahoo The season ended with two flat tires. You need at least a Starter Account to use this feature. NASCAR Won the TV Viewership Fight on Sunday but May Be - Sportscasting NASCAR will for sure be even better next year. Lets take a look at the data more closely. Im pleasantly surprised about the stability of our viewership number over the course of the last three or four years. NASCAR TV Ratings Stabilize Amid Pandemic, Progressive Changes - Forbes Viewership of the NASCAR Cup Series increased by six percent since last year, from an average of 3.48 million to 3.7 million viewers. So even if were competing versus the NFL, we hold up pretty well. Where ESPN+ or Peacock are today from a subs perspective versus where they will be in two years, it may change that calculus. Nick Bromberg updated the viewership of the past several years, tweeting: The Wise Power 400 at Auto Club Speedway in Fontana averaged a rating of 2.61 and a viewership of 4.570 million. All of these numbers are the raw total from each rating release throughout the season. We try to do is take the complex and boil it down to something that is more easily understood by the fanbase.. For instance, on the TV side, there are fewer advertising pods that you can pack into that type of race length. Team sponsors are paying attention to that discrepancy as well, to the extent that those network windows continue to be as meaningful in terms of our viewership number. Related: Phoenix race results from March 13, 2022 (NASCAR Cup . Where Did All The NASCAR Fans Go? - Forbes The good news for us is we have all the data from how midweek races performed versus how we perform on a Sunday against the NFL. (Keep in mind last year's audience was originally reported as 4.68 million, but NASCAR said Tuesday that the year-ago figure was later revised downward.) In terms of tier one sports properties, he said. We have a really good relationship with both Fox and NBC. Thats the first time that has happened since 2009 where well have more network races than cable races. Ryan Truex wins his first NASCAR national touring race at Dover This statistic is not included in your account. Get in touch with us. Published by Statista Research Department , Dec 8, 2022. Though Nielsen had been king of all things TV for generations, the truth was they were having trouble keeping up as people began to shift their viewing habits. "Average Viewership of The Nascar Cup Series in The United States from 2014 to 2022 (in Million Viewers). If the sport starts rotating the tracks within the playoffs, including the championship event, it would be surprising to not see a boost in numbers. Nascar's TV Ratings Are No Longer The Big Deal They Once Were - Forbes NASCAR FOX viewership up double-digits - Sports Media Watch The NASCAR Cup Series rolls into the Mid-Atlantic to take on the Monster Mile on Sunday. At a designated cut-off . The Great Recession that swept across the landscape starting in 2008 changed everything. According to the source, the NASCAR Cup Series season in 2022 averaged 3.7 million viewers. In the past NASCAR has tried to educate fans who might look at ratings and think the sport is in trouble and help them understand that things arent as bad as they seem. The statistic depicts the average national TV viewership in the U.S. for selected motor . NASCAR at Dover spring 2023: Start time, TV, streaming, lineup for The back-to-back increases coincide with the return of Chase Elliott from injury (though it should be noted that the first of those gains at Martinsville last week can be attributed to a shift from Saturday night a year ago to Sunday afternoon). And frankly, OTT platforms offer access to a younger demographic than we have on cable TV today. Over the past 10 years, NASCAR has lost nearly 7 million viewers in the sport's most popular race, the Daytona 500.While the 2019 NASCAR TV ratings still appear to be in a slight decline, there is a silver lining; a majority of races increased in TV viewership from . NASCAR at Dover live updates, highlights from 2023 race Fans can also watch NASCAR races for free by signing up for a trial of fuboTV. (Busch would have still won.). Theres been some thought that maybe getting out of the NFLs way a little sooner could boost ratings. Looking ahead to 2022 and your continued efforts to try and find that growth and obtain more viewers, later start times are related to this. NASCAR averaged 2.93 viewers across Fox and NBC Sports in 2021, down 4 percent from last year (3.06 million) and 6 percent from 2019 (3.11 million), according to Sports Media Watch. The Iowa vs Purdue college basketball games was the second most watched event with 3,585,000. This was 9% less than last years race in Las Vegas, which attracted a total viewership of 4.396 million. But excluding the Daytona 500, which was impacted by an hours-long rain delay, viewership (2.866 million average excluding Daytona) is on par with 2020 (2.91 million average) and 2019 (2.871 million average). NASCAR has been down for the eighth . The other scenario that we could do is run midweek races, which we were forced to do in 2020. The sport has seen two major boosts for the 2022 season. Lets dive into the NASCAR ratings over the course of the 2022 season compared to years past. working with us to tweak the distribution as needed. We are a national sport; we will deliver 3 million viewers in a typical NASCAR Cup Series race. Cup Series racing finished with its third consecutive year of share growth, up 14 percent since 2018 and up 8 percent over the 2020 season. NBC did the best with what it was given, really, but there were few compelling storylines. 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Just based on how competitive it is for time, attention, eyeballs, cord-cutting and just the macro changes that are happening in media broadly. Ryan Truex ran away from the rest of the field and easily won Saturday's NASCAR Xfinity Series race at Dover Motor Speedway. I think youll continue to see a premium on those network windows from the team side. Bristol Dirt, another tentpole event that we expected big things from in 2021 and expect big things in 2022, was also rain-impacted and pushed to Monday afternoon for a 4 p.m. NASCAR at Dover live race results, updates, highlights from rain NASCAR viewership numbers are out; outscores all other sports but itself. That NASCAR was doomed, soon to become nothing more than a memory. It brought a household rating of 2.33 for FOX. I think were really well-positioned both today and going into the rights discussion in 2023. This years Daytona 500, which was won by Austin Cindric, NASCAR averaged a total viewership of 8.9 million. June 16, 2022. There's a lot of people that are looking around and understand that the economics of our sport probably are in a better place now than they've been in a long time.. NBC, we performed exceptionally well for them on the broadcast side, on the cable side; our OTT product, TrackPass, has doubled our expectations in 2020, tripled some expectations in 2021. As were putting our schedule together, we are ensuring that for these new tentpole events or races in new markets, that we have a network window home for those new events. Required fields are marked *. Professional sports adapted as well, understanding, and learning, how to measure viewership and show that value to their stakeholders. Please do not hesitate to contact me. Last year, FOX averaged 4,159,000 viewers per race. Along with that came an all-important metric: the Nielsen ratings. This Talladega tv rating doesnt add up FOX has been averaging -500,000 viewers for all of their races this year Theres no way the Talladega viewership couldve increased over 2022, when NASCAR was actually seeing slight increases. From the Aug. 22 Michigan race to Sept. 26s Las Vegas playoff race, Cup Series races saw six consecutive weeks of year-over-year viewership increases, the longest streak since 2011. It was not a great race. (The 2023 Martinsville audience was larger, but that was entirely due to last year's race being on a Saturday.) I wouldnt trade anything that happened with Bubba Wallace winning at Talladega for the world, but that race ran on Monday afternoon on NBCSN versus on NBC on Sunday, which is always one of our higher-performing races. Last year, Indys start time was 1 p.m. NASCAR Cup Series average TV audience in the U.S. 2022 - Statista We are happy to help. Surprisingly, NASCAR has also outshined other sports. Or NASCAR could pretty much keep things the way they are and hope to hold on to whoever watches through 2024, when the massive TV contract expires. Ratings were like Bible verses, an almighty Gospel preached to stakeholders on how much of NASCAR was reaching the masses. Related: NASCAR power rankings during the 2023 season. So what Steve is referring to, the opportunity that we have in 2022 if the weather cooperates, is one that were pretty excited about. There are certain deals that we could not do. So to the extent that you have a really good working relationship with your broadcast partners, which we do, its a balancing act between viewership and economics and making sure we dont compromise the model that Fox and NBC have to work with, especially on the cable side. According to SMW, the Cup Series finale from Phoenix averaged a 1.95 rating/3.21 million viewers on NBC, up 4 percent in ratings and 5 percent in viewership from last year (1.9, 3.06 million), when it became the championship race for the first time. Are you interested in testing our business solutions? NASCAR has suffered with declining attendance for years from its heyday in the early 2000s, when it was routinely drawing crowds well over 50,000 to 100,000 essentially for every Cup Series race. Daytona 500 TV ratings: NASCAR opener ends two-year viewership decline From an ad sales perspective: Ad Sales for Fox completely sold out every single ad unit on big Fox or FS1 throughout all of 2021. I think theyve been really great partners. Are you as bullish? The fact that were as bullish as we are about our positioning in 2022 going into 2023, that is real. Website (racingnews.co), & SportsBusiness Daily, & Sports Media Watch. Nielsen slowly began to develop ways to measure who was watching what, and how. The event was down 41.8 percent from last year, with 3.958 million average viewers on FOX, but up 11.9 percent from the first Sunday FS1 race (May 10) in 2022. You will find all of your NASCAR ratings coverage at Sportsnaut. Going against the NFL in the fall can be a tough proposition. Follow below for live results and highlights from this year's Wurth 400. So more people are tuned into Amazon prime or Netflix NASCAR has proven to be a sport with a huge audience in terms of viewership. The belief is that maybe NASCARs partners dont always present the sport in the best light or maybe educate their viewers compared to some other motorsports forums. To use individual functions (e.g., mark statistics as favourites, set In 2013, the sport averaged 16.65 million viewers in the Daytona 500 which is now halfway through something that is not pleasing. And because of the changes weve made as an industry that allows for the scheduling innovation that weve had over the last two or three years, our case to the networks for those network windows is a little bit more palatable. The original 4.68m from last year seems reasonable, dropping it down to 4.34m and saying the 2023 race increased by +200,000 just isnt realistic at all. or Disney plus; there's more competition for those eyeballs then there's ever been. This comes after the first complete season of the NextGen car with many notable events, such as the Busch Light Clash and the new event at World Wide Technology Raceway. Can you elaborate on why NASCAR believes that to be the case? If we go back to 2013, there was a hot market for sports cable channels and NASCAR was the beneficiary of that hot market. The news sort of heads downhill from there. You may opt-out by. NASCAR Cup Series races have averaged 4.76 million viewers on Fox Sports so far this season, up 17% from the first eight races last year (4.09M). NASCAR TV Ratings - Jayski's NASCAR Silly Season Site NBC said its season viewership averages of 18 Cup races in 2019 (except for weather-affected races at Daytona and Darlington) was 2.57 million, the same as in 2018. It was the most-watched event of the weekend, but down from last years which had 4.75 million viewers. 3 min read. "Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers)." Are you interested in testing our business solutions? The Chicago Street Course and North Wilkesboro Speedways return should really give even more attention to the sport. Any change that we would make would be done just like anything else, with a lot of input and feedback from the industry, teams, tracks, and we have fan council research we rely on a lot, and nothing that we would make would be sudden in nature.
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